Recruiting fairs test drives fan signing events companies jumping into metaverse

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19 Sep 2021

One of the most frequent topics in conversation among Koreans these days is metaverse a term referring to virtual space where people interact through their avatars More companies are showing an interest in this virtual space as a way to interact with customers and strengthen their brand Seo Eunkyung fills us in The word Metaverse comes from combining meta meaning 'beyond' and verse meaning 'universe' referring to a virtual space where people socialize through their avatars that represent them This digital universe has gained traction especially during the Covid-19 pandemic mainly among under-40s the so-called millennials and Generation Z As more people flock into the virtual space it is becoming a serious part of the digital economy where companies are integrating the digital universe into their businesses Just this month Hyundai Motor offered a test drive for its Sonata N Line sports sedan in the metaverse The Korean carmaker said it aims to use the metaverse to strengthen relationships with potential customers in the younger generations and establish a brand image as an innovative car maker This is a win-win situation both for customers and companies Customers knowingly or unknowingly feel pressured to buy a car when test driving and dealing with salespeople But they can be free from that burden in the virtual world This will eventually lead them to make more frequent visits becoming familiar with the brand and therefore more likely to actually purchase a car And last month LG Innotek an affiliate of South Korea's LG group held a recruitment fair at a replica of the company's building in the metaverse The company said feedback from participants showed the event made them see the company as more innovative K-pop girl group Blackpink from YG Entertainment held a virtual signing event for fans in the metaverse There are no constraints on physical space and time So fans across the world can participate in the event at any time from anywhere They can also make multiple visits and stay as long as they want enjoying time with Blackpink members Fans received an autograph from the avatars of the members and took photos with them Over 60 million fans visited the event over two weeks Experts say that the metaverse can be a great marketing tool that can have a significant impact on customers since it can create consumer experiences 24 7 enabling customers to interact more with brands Seo Eunkyung Arirang News metaverse company test drive Arirang News Facebook a https 3A 2F 2Fwww facebook com 2Farirangtvnews a Arirang News Twitter a https 3A 2F 2Ftwitter com 2Farirangtvnews a News Center YouTube a https 3A 2F 2Fwww youtube com 2Fc 2FNEWSCENTER ARIRANGTV a 2021-06-30 22 00 KST